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Arby's®
was founded in 1964, but the concept for a roast beef sandwich
franchise was rooted many years earlier. Forrest Raffel,
a graduate of Cornell University School of Hotel and Restaurant
Administration and his younger brother Leroy, a graduate of
Wharton School of Finance, University of Pennsylvania, bought
an uncle's restaurant equipment business in the 1950s. Raffel
Brothers, Inc. became a fitting introduction to the foodservice
industry for the brothers.
The small company rapidly grew to become one of the country's leading foodservice consulting firms. Raffel Brothers, Inc. designed and installed hundreds of foodservice facilities including the flight kitchens at Greater Pittsburgh International Airport, interiors of six Ohio Turnpike restaurants and foodservice facilities for the Hospitality Inn motel chain of Standard Oil of Ohio.
But the Raffel brothers quickly sensed the potential of fast food and decided to develop a franchise operation based on something other than hamburgers. Leroy remembers, "We were totally confident, while everyone else thought we were out of our minds."
A late-night excursion to a small Boston sandwich shop one rainy Halloween was the inspiration for the Raffels, who joined a damp, but determined huddle of patrons to await the main attraction -- a 79-cent roast beef sandwich.
The idea was born. The only kink in the chain's orderly development came with choosing a name for it. The partners wanted to use the name "Big Tex," but were unsuccessful in negotiating with the Akron businessman who was already using the name. So, in the words of Forrest, "We came up with Arby's, which stands for R.B., the initials of Raffel Brothers, although I guess customers might think the initials stand for roast beef." It also serves as an acronym for America's Roast Beef, Yes Sir.
The first Arby's® restaurant opened in Boardman, Ohio, on July 23, 1964, serving only roast beef sandwiches, potato chips, and a beverage, and was the only Arby's® restaurant for a year as the brothers refined the operation. One year later, the first Arby's® licensee opened a restaurant in Akron, Ohio. Today, more than 500 licensees operate more than 3,000 restaurants worldwide.
Altamira Corporation has proudly operated its San Francisco Bay Area Arby's® restaurants since 1982, and many of our wonderful employees have been with us for most of these years. We are grateful to them and to you, our customers and friends.
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